Urban planning in Cabanes is already approaching the average price of new homes in Benicàssim
The development of Torre la Sal by Jesús Ger, with 6,500 homes planned in the Ribera de Cabanes, already puts the value at 2,939 euros per m2—131 euros ahead of Benicàssim.
Like many other large-scale urban projects, the “vacation city” expansion by businessman Jesús Ger, Marina d’Or, into the Ribera de Cabanes fell flat when the bubble burst and the building market collapsed in 2008. However, the project to transform the virtually untouched coastline of Torre la Sal into a new residential hub at the feet of the Mediterranean has been one of the plans that has risen from its ashes in the heat of the new real-estate bubble, and the prices of the thousands of new homes being snapped up off-plan are now almost on a par with new-build in Benicàssim.
Historically, no municipality in Castellón has managed to rival the price at which the Benicàssim coast and its mountain areas are listed. Living or residing for a few months of the year in Benicàssim initially started as a luxury for many families from Castellón, before—after the municipality expanded—turning into a magnet for people looking for a second home across Spain and beyond our borders. An interest that, along with other factors, helped keep the price per square metre among the highest in the Valencian Community and, by a wide margin, the highest in the province of Castellón. A position, however, that could be taken from itCabanes.
As this newspaper has published in previous editions, together with Moncofa, Benicàssim has found its way among the Spanish municipalities that have driven prices up the most since 2019. Nevertheless, equally striking has been the achievement of Cabanes, which in just three years has come almost level with Benicàssim.
The Notary Statistical Portal places the average price of the new home in the last year in Cabanes at 2,939 euros per square metre, the second-highest figure in the province—directly linked to the hundreds of homes that Jesús Ger’s development company is building in Torre la Sal.
Benicàssim remains ahead, but by a small distance, at 3,070 euros per square metre, as the only municipality in Castellón to break the 3,000-euro barrier. By comparison, Oropesa del Mar, which borders both Benicàssim and Cabanes and has the same excellent-quality beaches, has an average price of 2,609 euros per square metre—very close to Peñíscola, at 2,598 euros.
After the city by the sea comes the regional capital, Castellón of the Plana, which is already at the 2,431 euros. Always according to data from the Notary Statistical Portal for new-build housing, the price ranking is completed by Moncofa (1,594 euros per square metre), already below the provincial average, which stands at 1,756 euros.
TORRE LA SAL
Over Torre la Sal, the development led by the Marina d’Or development company, whose homes are marketed through Comervi—another of Ger’s firms—the project is already more than 80% developed, with around 6,500 new-build homes planned.
